Shape Retention – How Hugging The Curves Has Changed The Underwear Industry

In the shelf life of underwear, it is usually the shape and fit of underwear that gives way long before the fashion and design becomes outdated. Elasticity in the waist and leg bands or thinning of the fabric makes the underwear no longer functional and least of all attractive. Perhaps this was the reason for …

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Generational Underwear Preferences

Where once there was little available in the way of choice, for males seeking to purchase underwear, males of all ages tended to wear the same styles in underwear. Today, as the underwear choices for men increase with new cuts, styles and designs, the preferences of different age groups now become apparent and play an …

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